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Men Buy Fabric Softener?
Earlier today, Ky Henderson published a very interesting blog post on Mediapost’s Engage:Men blog, entitled Hey! Men Buy Fabric Softerner, Too. He talks about how some marketers risk alienating half...
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Mobile (Bacon) Marketing
Oscar Meyer just launched a coast-to-coast socially-enabled marketing campaign called Bacon Barter. Here’s the premise: they are sending a guy out to drive from the east coast to the west coast with...
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Frequently Mentioned On The Web New SERP Carousel
Google has rolled out a new feature which was referenced in mid-August by many sources by being Google’s next step in their quest for global knowledge. The feature which is shown below seems to be an...
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Ford goes digital with launch of 2013 Fusion
In an interesting Q & A with Ad Age, Ford’s VP-Global Marketing Jim Farley details the specifics behind the company’s strategy for the launch of the 2013 Ford Fusion, a mid-size sedan set to...
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The Importance of Thank You Emails
We all know email is, or should be, an important vehicle in your overall marketing plan. But you may be unaware of how important the “thank you” email can be. Well, a recent article outlines why Thank...
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Bow and Drape – Customized women’s dresses funded by Kickstarter
Lots of Kickstarter campaigns are for the latest and greatest techno gadget but here’s one with a very retro focus. What if you could get the same custom fit for dresses and skirts that is provided...
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A New Definition for Client/Agency Success
Several years ago while in the final phase of a very long and multi-part new business pitch, the CEO of the company we were pitching asked us one final question: “How do you define success?” I must...
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The American Magazine is Dead
Interactive magazine Well, maybe not dead but it isn’t feeling very well. Magazine circulation has been declining for many years which means that magazines are caught in a downward spiral of smaller...
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Tips for Successful Twitter Campaigns
It’s the season to tweet! If you’re advertising on Twitter this holiday season (and you should be; according to eMarketer, social sites will be a major focus for US online advertisers this holiday...
View ArticleThe Importance of Programmatic Marketing
There is a large shift in media right now, where more and more marketers are taking advantage of programmatic marketing (automated marketing based on a computer algorithm). Starting with ad exchanges,...
View ArticleSuper Bowl Ads … Worth it or not?
With Super Bowl XLVII (that’s 47) about a month away, the coverage of the advertising is sure to pick up. From the price of a 30-second spot ($4 million!) to who is, and isn’t, advertising, the...
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Mobile Ecommerce vs. Brick and Mortar Retailers
As digital marketers, we naturally spend more time thinking about online sales – sales that can be tied back to our programs – than brick and mortar sales. However it is important to take a step back...
View ArticleGoogle Announces Changes to Google Grants Program for Non-Profit Organizations
Google Grants is a program charitable organizations can take advantage of to serve ads via a limited version of AdWords, free of charge. The Grants program is open to approved charitable organizations...
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Top 5 Things to know about the new AdWords “Enhanced Campaigns”.
Google AdWords team is about to launch a host of new features with an updated called “Enhanced Campaigns“. What this really means for current AdWords campaigns is that some current features will be...
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The Holy Grail of Viral Video: “Shareability”?
Unless you’ve lived under a proverbial rock for the past decade-plus then there’s a good chance you can rattle off a list of your favorite few viral brand videos pretty easily. Whether it is a...
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Maker’s Mark Reverses Decision to Water Down Bourbon
Maker’s Mark, an operating unit of Jim Beam, was faced with a dilemma. They weren’t able to keep up with the demand for their flagship product and, because their bourbon is aged for five to eight...
View ArticleThere May Be More Media Waste in Your Campaign Than You Think
Do you know that you could be wasting as much as $200,000 on your $1 million media buy when you run on multiple ad networks? Integral Ad Science (formally AdSafe) does. Learn why this may be happening...
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Impact of Recent Changes to Google Grants Program
Earlier this year, Google made substantial changes to the Google Grants program. Google Grants is essentially a “free” version of AdWords offered to select non-profit organizations with 501(c)(3)...
View ArticleWhat is the Future of Marketing? Timely, Relevant Content
A great piece from Ad Age on March 21 about the not-too-distant future of marketing. In the article, the author, James Gross, explains that since we now have the answers to the questions about how...
View ArticleHow to Manage Media Fragmentation
Media fragmentation is more prevalent than ever and it is becoming increasingly more difficult to figure out where best to allocate your media dollars. So how do you plan a media campaign in this new...
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